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Logistics Software & CRM Systems: Please Hold

by Andrew Fanner,
Jun 6, 2023
Delivery software to increase profits
Delivery software to increase profits

Table of Contents:

How logistics software can optimize your customer relationship management system and keep your customers satisfied by providing up-to-date information about the progress of their delivery. 

One of the biggest challenges in the logistics industry is managing customer relationships. Keeping customers updated and informed about the progress of their deliveries — either outgoing or inbound — is perhaps the most important feature of a successful logistics business. 

But managing the stream of information that comes in the form of emails, automated updates, phone calls and even (God forbid) paperwork can be a complex, stressful and time-consuming job. But fear not, because logistics software is here to save the day! In this blog post, we’ll explore how logistics software can help you manage customer relationships and keep your customers happy.  

Happy, Happy, Happy Customers.

Let’s start with First Principles: happy customers come back for more. Pretty standard stuff, eh? The trouble is, customers are fickle beasts. They can be super happy and satisfied one minute…then be telling all their friends how hopeless your company is the next! 

So an effective Customer Relationship Management (CRM) system is vital when it comes to keeping those fickle clients happy and ensuring that they keep loudly singing your praises, not silently cursing your name!

What is CRM?

Customer Relationship Management is an essential tool for businesses to effectively manage their customer interactions and streamline their operations. CRM systems are designed to enhance business development, customer retention, and customer acquisition strategies.

CRM platforms act as centralized databases that gather information from various points of contact between your customers and your business, such as your website, phone lines, emails, and even your social media metrics. This comprehensive data gives your business in-depth knowledge about the preferences and purchasing history of your clients and the challenges associated with meeting (and exceeding) their expectations. 

By leveraging CRM systems, a logistics firm can better manage its leads, delegate client duties to the appropriate staff member, and ensure customer satisfaction post-service.

The benefits of CRM platforms 

CRM systems enable your organization to centralize customer data, making it readily available to all of your employees so that they can offer a better experience to your clients. 

CRM systems also streamline sales processes, automate crucial tasks, and improve productivity. Moreover, CRM software provides analytical features that allow your management team to evaluate marketing strategies, assess performance, and make informed decisions based on metrics and data.

An effective CRM platform, including call center CRM functionality, will create a single database of client information, reducing the time wasted on outdated file systems and improving the overall client experience. The automation of operations, such as contact communication and collaboration, speeds up daily tasks and minimizes errors.

Logistics Software and CRM

As you know, logistics software tools help businesses manage their supply chain operations. They can help with everything from inventory management and order processing to shipping and delivery. Logistics software can also provide real-time updates on the status of shipments, which is where the customer relationship management aspect comes in.

Where’s my stuff?

One of the biggest pain points for customers is not knowing where their delivery is. They may have to call up the logistics company to find out, which can be frustrating and time-consuming. 

We all know how annoying it is to be put on hold while someone finds out about something from someone else, who doesn’t know, so they ask someone else…and so on. Meanwhile, you’re stuck listening to some tinny “Please Hold Musak” that literally sounds like it’s being played down a corrugated iron culvert pipe while a flock of emus trample by.

After that short rant (sorry), you can see how keeping one of your customers on hold might upset them a tad, right? So being able to automatically keep them updated is a great way to manage their expectations and ensure a good outcome for your delivery. And that’s where logistics software meshes nicely with your CRM.   

Keep them in the loop

With logistics software, your customers can receive automated up-to-the-minute updates on the status of their delivery. This means they don’t have to call up and find out where it is, saving them time and hassle (and having to listen to the culvert pipe emus).

Logistics software can also provide your customers with an estimated delivery time, which is a great way to manage their expectations. Customers appreciate knowing when their delivery is expected to arrive. And by providing up-to-date information you can help prevent any misunderstandings or miscommunications.

The benefits of logistics software for successful CRM

Using logistics software to manage your customer relationships has many benefits. Here are just a few for you to consider.

  • Improved customer satisfaction. By providing customers with real-time updates on their delivery, you can improve their overall experience and satisfaction with your delivery service. 
  • Increased efficiency. Logistics software can help streamline your operations, making your business more efficient and effective. This flows on to creating more timely deliveries because your staff are provided with real-time routing and traffic flow information, thus minimising delays.
  • Better communication. With logistics software, you can communicate more effectively with your customers, providing them with the information they need in a timely manner. The last thing you want is for a customer to ring your firm on that old outdated thing called a “telephone” and have to be put on hold while someone rifles through a pile of paper to find out about their delivery.
  • Competitive advantage. By using logistics software to manage customer relationships, you can gain a competitive advantage over other logistics companies that still rely on the aforementioned paperwork, telephones and culvert-pipe music.

Please Hold While Your Call is Transferred.

No, don’t hang up. We’re just kidding. At TransVirtual, we pride ourselves on providing Australia’s best logistics software systems. We understand that nothing puts a smile on a customer’s face like knowing their delivery is well taken care of. And in the fast-paced world of logistics, staying connected with your customers is essential. 

Phone tag is old hat

No one likes playing phone tag or feeling left in the dark about their precious cargo’s whereabouts. That’s where our cutting-edge logistics software steps in, giving your company the power to provide up-to-the-minute updates and keep your customers smiling, without adding to the hassles of your day-to-day operations. 

Logistics software allows you to send instant notifications to your customers, ensuring they’re always in the loop. From SMS alerts to push notifications, you can give them a heads-up about estimated delivery times, unexpected delays, or even a simple “G’day, your parcel is just around the corner!” message.

So if you want to use the perfect logistics software to enhance your CRM, give us a call. 

We promise you won’t be asked to “Please Hold” and we certainly won’t play you tinny emu trampling music down a culvert pipe.   

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