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Freight Management & Ecommerce integrations: Perfect Match

by Andrew Burg,
Nov 1, 2023
a man using desktop computer for logistics software, streamlining supply chain management
a man using desktop computer for logistics software, streamlining supply chain management

Table of Contents

Seamlessly integrate the components of your e-commerce business’s supply chain using freight management software solutions.  

If you’re running an online business here in Australia, you’ll be familiar with the importance of smooth and efficient shipping. You’ll also know that being able to keep control of every facet of your supply chain requires a finely-tuned logistics software system. From ordering and processing through to successful delivery to satisfied customers, you need to have complete oversight of the entire operation.  

Freight management software (FMS) and e-commerce platforms are a dynamic duo that can make or break your logistics game. In this article, we’ll delve into the significance of integrating freight management software with your online operation’s ordering and delivery process, and how this synergy can have huge benefits for your business.

Streamlining the Shipping Process

The Australian e-commerce scene is buzzing with opportunities at the moment. And in Australia’s vast landscape (literally and figuratively), smooth and efficient shipping is the name of the game.

By integrating freight management software with your e-commerce business, you can take much of the guesswork out of managing your operation. A robust logistics software system will simplify the entire shipping process and make your supply chain work faster than you can say: “Holy successful delivery, Batman!” 

Here’s how it works: 

Automated Order Processing. 

Orders from your online store can be seamlessly imported into your FMS system, eliminating manual data entry. This saves you and your staff valuable time and will reduce the risk of picking errors.

Rate Shopping

Freight Management Software will help you to select the most cost-effective shipping options, saving you and your customers money. It does this by analysing the cost of different shipping options based on destination, traffic flows, size and shape of the items to be shipped, and various other parameters that you can set. 

The software will then suggest the best option based on this analysis. This not only reduces your shipping costs but also enhances your customer experience by offering competitive rates.

Label Printing

An advanced FMS system will allow you to print your own labels for your parcel carriers, as well as Bills of Lading (BOLs) for Less Than Load (LTL), Full Truck Load (FTL) or intermodal carriers. The system generates shipping labels automatically, reducing the chances of errors. This ensures that your packages are properly labelled and delivered to the correct address.

Real-Time Tracking

This is the really big advantage of any logistics software package. A FMS system will allow you to automatically give your customers accurate updates on their shipments. These days, people like to know about the progress of their orders. So if you can give them updates in real time, it will considerably improve their overall shopping experience. This transparency keeps customers informed and reduces anxiety about their orders.

The Customer Perspective.

For your customers, a smooth shipping experience is often a decisive factor in their purchasing decisions. If your business provides accurate and timely updates and delivers on time, customers are going to return to your online business time and time again.

Integrating a Freight Management Software system with your e-commerce platform can enhance your customer service in several ways. Let’s throw a spotlight on some of the ways it can help.


People like to be kept informed. And they also really, really…REALLY don’t like being messed around and given conflicting information about the process of their orders. The real-time tracking and delivery estimates that Freight Management Software provides will keep your customers informed and reduce anxiety about their orders. This builds trust and improves customer satisfaction.

Quick Processing

We all want our stuff delivered ASAP. And if your e-commerce business employs a FMS system, you’ll be able to get your orders processed faster and your packages shipped promptly, leading to quicker deliveries. 

As well as enhancing customer experience, this reduces the risk of lost sales due to slow shipping.


By offering multiple shipping options and carriers, you will allow your customers to choose what suits them best. This flexibility enhances the customer’s experience because they can call the shots about how and when their order will be delivered.

Automated Notifications 

There is something quite exciting about receiving notifications about the progress of your order. With an FMS setup, your customers will receive timely shipping notifications and updates. This will reduce the number of “Where’s my package?” inquiries and boost the number of great reviews you get. This not only improves customer service but also reduces the workload on your support team.

Cost Savings and Efficiency for Your Business

Integrating a Freight Management Software system with your e-commerce business isn’t just about making your customers happy. It’s also about streamlining your operations and saving you money. This is a vital component of successfully managing an e-commerce business because of the volatility of prices, supply chain vulnerability and the general unpredictability of supply and demand.

But by introducing a FMS system you can keep a lid on costs, easily match customer expectations with real world realities, and make your business stand out above the crowd. It can do this in a number of ways.

Reduced Labour Costs

Automated processing of orders means that fewer hours are spent on manual order entry and shipment tracking. This not only reduces your labour costs but also frees up your staff to focus on other tasks.

Optimized Shipping Costs 

FMS systems will help you choose the most cost-effective shipping methods and carriers for each order. By offering competitive rates through reduced shipping costs, you can gain an edge on the competition.

Error Reduction 

Nothing pisses a customer off more than receiving an incomplete or incorrect order. Automation reduces the chances of human errors in order processing and labeling. This ensures that your packages are properly labeled and delivered to the correct address, reducing the risk of lost or damaged shipments.


As your e-commerce business grows, your Freight Management Software system can grow with it. It can scale with your growth as it happens, handling larger order volumes with ease. This not only ensures that your logistics operations remain efficient, but also allows you to expand your business without worrying about logistics challenges.

The Challenges of Integration

While the benefits of integrating freight management software with e-commerce are significant, it’s not without its challenges. For example:

Initial Setup

The integration process can be complex, requiring time and expertise. This can be a significant barrier to entry for small businesses with limited resources. But if you choose a provider with proven experience and a team of dedicated professionals to help get your system up and running, you’ll be reaping the benefits before you know it.


Ensuring that your e-commerce platform and your chosen FMS platform are compatible is essential. This will require careful consideration of factors like Application Programming Interface integrations and data formats. But once again, if your chosen provider has a proven track record of creating systems that will neatly dovetail with your existing setup, you’re going to be gloden!


Your staff are going to need training in order to use the integrated systems effectively. This can be a time-consuming and costly process, particularly for businesses with a large staff. So make sure that the provider you choose has an effective and efficient support programe that you can access if your staff get stuck.

The Future of E-commerce and Freight Management

As e-commerce continues to evolve, so will the integration of Freight Management Software systems. Rapid developments in areas like predictive analytics, AI-driven customer service, and enhanced personalization will further enhance the e-commerce shipping experience.

  • Predictive analytics will help businesses anticipate shipping demand and optimize their logistics operations in real-time.
  • AI-driven customer service is rapidly gaining popularity as a way to provide personalized recommendations and support, improving the customer experience. 
  • Data gathered by logistics software systems can be used to tailor shipping options and carriers to individual customer preferences.

Integrating freight management software with your e-commerce platform will be a game-changer for your online business. It will streamline the shipping process, enhances your customers’ experience, and save you money. While there are challenges to integration, the benefits will far outweigh the costs. And that has to be a perfect match!